
If you’re planning a professional photo or video shoot for your next project—whether it’s a luxury residence, boutique hotel, or a newly completed studio—you’re probably wondering:
“How do professional photographers and videographers price their services?”
“What am I actually getting with a half-day vs. full-day shoot?”
“Is there a flat rate or is everything custom?”
Every production company that works in a luxury setting has their own process with budgets ranging from a few $1,000 on the low end to upwards of $100,000 on the high-end. That's a pretty drastic range if you ask us.
So, In this guide, we’ll walk you through how we price and package our photography and video work at AB Photo & Video—so you can budget confidently, plan strategically, and understand exactly what to expect.
We offer half-day and full-day rates. This allows us to slow down, refine each shot, and adapt to what’s actually happening on site—whether that means working around unpredictable light, styling tweaks, or last-minute adjustments.
That said, while we price by day rates, we do have a typical range of deliverables—and how close we get to the top end depends on how ready the space is and how smoothly the day runs.
📝 We always recommend preparing spaces ahead of time and designating a single on-site contact to keep the day running smoothly and maximize output.
Video is a more involved production—so every quote is custom-built based on your vision, complexity, and goals. Our video packages typically include:
📍 Example: We created a brand film for a custom builder with two filming days, a creative narrative, and a full post-production process. The result was a powerful video asset plus social edits used across multiple platforms.
Yes—and often, it’s the best option. We regularly build packages that include both photo and video coverage for the same project. Depending on your needs, we may recommend combining deliverables into one day or splitting across multiple days for quality and pacing.
We work with clients across the U.S. and internationally, and we’re always happy to travel to your project. But travel time is still time we’re dedicating fully to your production.
To keep it fair and sustainable, we charge a half-day rate per crew member for each travel day. This accounts for the time we spend in transit, prepping equipment, and staying fully focused on your shoot.
We do not double-book travel days—they’re reserved exclusively for your project.
✨ This ensures we arrive rested, ready, and fully present—just like any other shoot day.
Q: Why does the number of photos vary with day rates?
Because quality takes time. If a space is fully styled and ready, we can move efficiently and deliver more. If there are delays, we slow down—but never compromise quality.
Q: Can I get a guaranteed number of images?
We’ll provide a typical range, but our focus is on creating intentional, high-quality work—not rushing to meet a number.
Q: Can you shoot photo and video in one day?
Yes, if the scope allows. For larger or more complex projects, we may recommend dedicating separate days to each for the best results.
Q: What’s included in your rates?
All pre-shoot planning, on-location capture, editing, and licensing for web, print, and social. Commercial or campaign licensing can be quoted separately.
We price based on half and full day rates—because the best work happens when we have room to think, move, and create without pressure. Our goal is to deliver visuals that align with your brand, reflect your design sensibility, and work across every platform you use.
If you’re ready to invest in high-quality, story-driven content for your next architecture, interior, or hospitality project—we’d love to talk.