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How Much Does High-End Luxury Photography Cost?

How We Price Photo and Video Projects for Designers, Builders, and Hotels
Read in
3 min
Published:
April 21, 2025

If you’re planning a professional photo or video shoot for your next project—whether it’s a luxury residence, boutique hotel, or a newly completed studio—you’re probably wondering:

“How do professional photographers and videographers price their services?”

“What am I actually getting with a half-day vs. full-day shoot?”

“Is there a flat rate or is everything custom?”

Every production company that works in a luxury setting has their own process with budgets ranging from a few $1,000 on the low end to upwards of $100,000 on the high-end. That's a pretty drastic range if you ask us.

So, In this guide, we’ll walk you through how we price and package our photography and video work at AB Photo & Video—so you can budget confidently, plan strategically, and understand exactly what to expect.

💡 How We Charge for Photo Productions

We offer half-day and full-day rates. This allows us to slow down, refine each shot, and adapt to what’s actually happening on site—whether that means working around unpredictable light, styling tweaks, or last-minute adjustments.

That said, while we price by day rates, we do have a typical range of deliverables—and how close we get to the top end depends on how ready the space is and how smoothly the day runs.

🕓 Photo Shoot Options:


📷 Half-Day Photo Shoots

  • Ideal for 1–2 styled rooms or smaller design stories
  • Typically results in 5–10 final images
  • Shot within a 3–4 hour window
  • Great for editorial features, portfolio refreshes, or focused content creation
  • Includes editing and image licensing for web, print, and social

📷 Full-Day Shoot

  • Ideal for multi-room interiors, full homes, or architectural exteriors
  • When everything is prepped, clean, and ready, we can deliver 15–20+ final images
  • If the day includes delays (e.g., staging, cleaning, last-minute decisions), the output may be closer to 10-15 images
  • Includes time for composition, lighting, detail shots, and creative exploration

📝 We always recommend preparing spaces ahead of time and designating a single on-site contact to keep the day running smoothly and maximize output.

🎥 How We Price Video Projects

Video is a more involved production—so every quote is custom-built based on your vision, complexity, and goals. Our video packages typically include:

  • Pre-production support (storyboarding, scripting, logistics)
  • Filming days with a dedicated crew
  • Cinematic editing and sound design
  • Multiple deliverables: long-form brand film, social cutdowns, and teaser clips
  • Licensing for owned channels (website, social, portfolio)

📍 Example: We created a brand film for a custom builder with two filming days, a creative narrative, and a full post-production process. The result was a powerful video asset plus social edits used across multiple platforms.

🎬 Can I Combine Photo and Video?

Yes—and often, it’s the best option. We regularly build packages that include both photo and video coverage for the same project. Depending on your needs, we may recommend combining deliverables into one day or splitting across multiple days for quality and pacing.

✈️ What About Travel?

We work with clients across the U.S. and internationally, and we’re always happy to travel to your project. But travel time is still time we’re dedicating fully to your production.

To keep it fair and sustainable, we charge a half-day rate per crew member for each travel day. This accounts for the time we spend in transit, prepping equipment, and staying fully focused on your shoot.

We do not double-book travel days—they’re reserved exclusively for your project.

🚗 Travel Breakdown:

  • Travel days = Per Crew Member's Half-Day rate
  • Flights, lodging, and transport can be client-arranged or billed at cost
  • International or remote locations may include additional per diem or equipment fees

This ensures we arrive rested, ready, and fully present—just like any other shoot day.

🙋‍♀️ Common Questions from Clients

Q: Why does the number of photos vary with day rates?

Because quality takes time. If a space is fully styled and ready, we can move efficiently and deliver more. If there are delays, we slow down—but never compromise quality.


Q: Can I get a guaranteed number of images?

We’ll provide a typical range, but our focus is on creating intentional, high-quality work—not rushing to meet a number.


Q: Can you shoot photo and video in one day?

Yes, if the scope allows. For larger or more complex projects, we may recommend dedicating separate days to each for the best results.


Q: What’s included in your rates?

All pre-shoot planning, on-location capture, editing, and licensing for web, print, and social. Commercial or campaign licensing can be quoted separately.

🔑 Final Thoughts

We price based on half and full day rates—because the best work happens when we have room to think, move, and create without pressure. Our goal is to deliver visuals that align with your brand, reflect your design sensibility, and work across every platform you use.

If you’re ready to invest in high-quality, story-driven content for your next architecture, interior, or hospitality project—we’d love to talk.

👉 [Reach out here to start a custom proposal]

If you’re planning a professional photo or video shoot for your next project—whether it’s a luxury residence, boutique hotel, or a newly completed studio—you’re probably wondering:

“How do professional photographers and videographers price their services?”

“What am I actually getting with a half-day vs. full-day shoot?”

“Is there a flat rate or is everything custom?”

Every production company that works in a luxury setting has their own process with budgets ranging from a few $1,000 on the low end to upwards of $100,000 on the high-end. That's a pretty drastic range if you ask us.

So, In this guide, we’ll walk you through how we price and package our photography and video work at AB Photo & Video—so you can budget confidently, plan strategically, and understand exactly what to expect.

💡 How We Charge for Photo Productions

We offer half-day and full-day rates. This allows us to slow down, refine each shot, and adapt to what’s actually happening on site—whether that means working around unpredictable light, styling tweaks, or last-minute adjustments.

That said, while we price by day rates, we do have a typical range of deliverables—and how close we get to the top end depends on how ready the space is and how smoothly the day runs.

🕓 Photo Shoot Options:


📷 Half-Day Photo Shoots

  • Ideal for 1–2 styled rooms or smaller design stories
  • Typically results in 5–10 final images
  • Shot within a 3–4 hour window
  • Great for editorial features, portfolio refreshes, or focused content creation
  • Includes editing and image licensing for web, print, and social

📷 Full-Day Shoot

  • Ideal for multi-room interiors, full homes, or architectural exteriors
  • When everything is prepped, clean, and ready, we can deliver 15–20+ final images
  • If the day includes delays (e.g., staging, cleaning, last-minute decisions), the output may be closer to 10-15 images
  • Includes time for composition, lighting, detail shots, and creative exploration

📝 We always recommend preparing spaces ahead of time and designating a single on-site contact to keep the day running smoothly and maximize output.

🎥 How We Price Video Projects

Video is a more involved production—so every quote is custom-built based on your vision, complexity, and goals. Our video packages typically include:

  • Pre-production support (storyboarding, scripting, logistics)
  • Filming days with a dedicated crew
  • Cinematic editing and sound design
  • Multiple deliverables: long-form brand film, social cutdowns, and teaser clips
  • Licensing for owned channels (website, social, portfolio)

📍 Example: We created a brand film for a custom builder with two filming days, a creative narrative, and a full post-production process. The result was a powerful video asset plus social edits used across multiple platforms.

🎬 Can I Combine Photo and Video?

Yes—and often, it’s the best option. We regularly build packages that include both photo and video coverage for the same project. Depending on your needs, we may recommend combining deliverables into one day or splitting across multiple days for quality and pacing.

✈️ What About Travel?

We work with clients across the U.S. and internationally, and we’re always happy to travel to your project. But travel time is still time we’re dedicating fully to your production.

To keep it fair and sustainable, we charge a half-day rate per crew member for each travel day. This accounts for the time we spend in transit, prepping equipment, and staying fully focused on your shoot.

We do not double-book travel days—they’re reserved exclusively for your project.

🚗 Travel Breakdown:

  • Travel days = Per Crew Member's Half-Day rate
  • Flights, lodging, and transport can be client-arranged or billed at cost
  • International or remote locations may include additional per diem or equipment fees

This ensures we arrive rested, ready, and fully present—just like any other shoot day.

🙋‍♀️ Common Questions from Clients

Q: Why does the number of photos vary with day rates?

Because quality takes time. If a space is fully styled and ready, we can move efficiently and deliver more. If there are delays, we slow down—but never compromise quality.


Q: Can I get a guaranteed number of images?

We’ll provide a typical range, but our focus is on creating intentional, high-quality work—not rushing to meet a number.


Q: Can you shoot photo and video in one day?

Yes, if the scope allows. For larger or more complex projects, we may recommend dedicating separate days to each for the best results.


Q: What’s included in your rates?

All pre-shoot planning, on-location capture, editing, and licensing for web, print, and social. Commercial or campaign licensing can be quoted separately.

🔑 Final Thoughts

We price based on half and full day rates—because the best work happens when we have room to think, move, and create without pressure. Our goal is to deliver visuals that align with your brand, reflect your design sensibility, and work across every platform you use.

If you’re ready to invest in high-quality, story-driven content for your next architecture, interior, or hospitality project—we’d love to talk.

👉 [Reach out here to start a custom proposal]