How to Maximize Natural Light in Your Seattle Interior Photography Shoot
Production
If you’ve ever wondered, “Can we just wing it and capture footage on the day of?”
Well, in short… no.
At AB Photo & Video, we believe the most important part of any project happens long before we show up on site. Our approach is built on strategy, story, and structure—because powerful media isn’t just captured, it’s planned for.
Here’s what really happens before production—and why it can be the difference between content that simply looks good and content that actually moves your business forward.
We start by understanding your goals, your audience, and what success looks like.
Are you launching a new service? Entering an award? Telling your founder’s story? Rebranding a boutique hotel? We align on where you’re headed, so every visual supports that outcome.
Without strategy, even the best visuals fall flat. This step ensures your media does more than look good—it actually drives for a specific result for your business or brand.
Every space, every brand, every person has a story. This phase is where we uncover it.
We dig into the values behind the work, the emotion behind the design, and the people behind the process. This often includes understanding your team, your client relationships, or the journey behind the project.
Audiences connect with meaning. When we uncover the “why” behind your project, we’re able to create media that feels authentic, grounded, and emotionally resonant.
This is where story becomes strategy. We define the tone, look, and feel of your visuals—whether it’s calm and thoughtful, bold and cinematic, or editorial and clean.
We gather references, create story outlines (for film), or determine the light, textures, and angles we’ll highlight in photos.
Creative clarity means less guesswork. It ensures every photo or scene feels aligned with your voice—and tells your story the way you intended.
Pre-production is the final planning stage before we shoot. It’s where we take everything we’ve learned and translate it into a tactical plan.
This includes:
We create structured plans for both photography and video—so we can show up ready to execute with clarity and creativity.
When shoots are planned well, they flow. Pre-production gives us the freedom to be creative on set—because the hard decisions have already been made.
Whether you’re:
…these four steps ensure your shoot is not only efficient, but intentional—and that your final content reflects your brand at its best.
Too often, production is rushed. Teams show up, improvise, and figure it out on the fly. But that creates inconsistent results—and leaves your story up to chance.
When we take time to:
…we make room for visuals that are not just beautiful—but built to last.
Whether you need editorial photography, a brand film, or an end-to-end content strategy—we’ll help you start with clarity, and finish with content that reflects the quality of your work.
