When Anna Popov from Interiors by Popov first reached out to us in 2021, she wasn't just looking for someone to take pretty pictures of her finished projects. She was building something bigger—a Seattle interior design studio that would challenge the Pacific Northwest's traditional aesthetic with European sensibility, rigorous craftsmanship, and a level of sophistication that the market hadn't seen before.
What started as our introduction to the interior design photography world became one of our most transformative partnerships. Over four years, we've worked together on 15 different projects, and honestly, if it wasn't for Anna and her team believing in us early on, we wouldn't be working with the incredible roster of luxury interior designers, architects, and custom builders we partner with today.
This isn't just a case study about beautiful photography—it's about what happens when you approach visual storytelling for interior design with the same level of intention and long-term thinking that goes into designing a space that will be relevant for decades.
Here's the thing about working with Interiors by Popov—they never approached us with small thinking. From day one, Anna understood that her visual content needed to work as hard as her design process. She wasn't interested in quick documentation shots that would look dated in two years. She wanted to build a visual language that would evolve with her brand and support her goals at every stage of growth.
The scope of our Seattle interior design photography partnership reflects this strategic approach. We've created everything from intimate design films that capture the soul of a single room to comprehensive brand focused videos that tell the story of Anna's design philosophy. Some projects were focused on specific spaces—like the Functional Minimalism kitchen that became a signature piece in her portfolio. Others were broader brand initiatives, like our Design Consultation Series that positions Anna and her team as the leading voice for European-inspired residential design in the Pacific Northwest.
What we built together:
What makes this interior design photography partnership unique is how every project builds on the last—we're not starting from scratch each time, explaining brand values and aesthetic preferences. We're building a visual legacy where each new piece of content strengthens the overall story.
Interior Design & Residential Photography
2021-2025
Seattle, Kirkland, & Bellevue, Washington
Over four years, we've created a comprehensive content library that serves Interior by Popov's luxury interior design business at every level. The beauty of working with a strategically-minded Seattle interior designer is that every piece serves multiple purposes—project documentation that doubles as award submission material, brand videos that work equally well for client presentations and conference speaking engagements.
Core content library includes:
Each deliverable maintains publication-level quality because Anna can confidently use any piece for Architectural Digest submissions or high-stakes client presentations. There's no "this is just for social media" content in her library—everything elevates her interior design brand whether it's viewed on Instagram Stories or projected in a boardroom.
Interior Design
2021 - 2025 YTD
Seattle, Kirkland, & Bellevue
The secret to our success with Interiors by Popov isn't complicated, but it is intentional. We start every interior design photography project by understanding not just what Anna needs today, but where she's heading over the next few years in the competitive Seattle design market. This long-term perspective changes everything about how we approach creative development and production planning.
Our evolved approach to interior design photography:
By year two, something shifted in our interior design photography partnership. We stopped needing to explain our creative choices because Anna trusted our understanding of her brand. She could focus on what she does best—creating extraordinary spaces—while we focused on translating that vision into compelling visual content. This trust allowed us to take creative risks that produced some of our most innovative interior design photography work.
Production efficiency through long-term partnership:
The real magic happens in our planning conversations for interior design photography. We might be shooting a single project, but we're thinking about how that content fits into Anna's broader business goals—which images might work for National Kitchen and Bath Association award submissions, which clips could become social media content, and how the overall story connects to her brand narrative as a leading Seattle interior designer.
The results from our interior design photography partnership speak for themselves, but they're also bigger than what you might expect from a photography collaboration. Anna's visual content has directly supported her evolution from a growing regional design studio to one of the Pacific Northwest's most recognized luxury interior design firms.
Publication & Press Recognition for Interior Design Work:
Interior Design Awards Success:
But here's what I find most interesting about this interior design photography partnership's impact—it changed the caliber of clients Anna attracts in the Seattle luxury market. When your visual content consistently demonstrates sophistication and attention to detail, you attract clients who value those same qualities. Anna's project budgets have increased significantly, and she's working with clients who give her more creative freedom because they trust her vision from the moment they discover her work.
Business transformation results from strategic interior design photography:
For us, this interior design photography partnership has been equally transformative. Anna introduced us to the Seattle interior design industry, and through her network and referrals, we've built relationships with some of the most talented designers and architects in the region. The creative challenges of working with Anna's sophisticated aesthetic pushed us to elevate our own standards and develop techniques we now use with all our luxury interior design clients.
The compound effect is what makes long-term interior design photography partnerships so powerful. Every project builds on the last, creating a visual legacy that becomes more valuable over time. Anna doesn't just have beautiful photos of her latest project—she has four years of consistent, sophisticated content that tells a comprehensive story about who she is as a Seattle interior designer and why clients should trust her with their most important spaces.
How long should an interior design photography partnership last?Our most successful relationships, like with Interiors by Popov, span multiple years. This allows for visual consistency as your design practice evolves and maximizes ROI on content creation.
What ROI can interior designers expect from professional photography?Anna's strategic approach to visual content directly supported her National Kitchen and Bath Association awards, Architectural Digest features, and significant increases in project budgets and client sophistication.
How does editorial-style photography differ from standard interior design documentation?Editorial interior design photography is crafted to publication standards from day one, ensuring every image can support award submissions, press features, and high-level client presentations.
Why is consistency important in interior design visual branding?Consistent visual language across four years helped position Anna as a leading authority in Seattle's luxury interior design market, attracting higher-caliber clients and industry recognition.
How can interior designers maximize their visual content across platforms?Strategic planning ensures each shoot produces content optimized for websites, social media, publications, awards, and client presentations—maximizing value from every photography investment.
This is what strategic interior design photography partnership looks like in practice. It's not about documenting what you've already built—it's about creating visual content that actively supports where you're going in the competitive Seattle design market. When you approach photography and video with the same level of intention you bring to space planning and material selection, the results transform not just your marketing, but your entire interior design business.
Ready to build a visual legacy that grows with your interior design practice? Let's talk about what strategic partnership could look like for your studio.
We work with amazing clients across the globe. Each sharing a unique story.
The compositions, exposures, contrast, colors are all great. I like the way you play with light and shadow too. It’s a very comprehensive set of photos, really tells the story of the whole project, and I specifically appreciate you taking the time to photograph the doors and windows closed AND open.
We work with amazing clients across the globe. Each sharing a unique story.
