The Complete Photo & Video Process

Your work is thoughtful. Your visuals should be too.

Whether you’re prepping a press feature, launching a campaign, or updating your website, this guide helps you understand what to expect—so you get the most out of your shoot.

We create both photography and videography that work together to tell a cohesive brand story. Here’s how it all comes together.

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PART 1: Planning Your Project (Before the Shoot)

What Kind of Media Do You Actually Need?

Not all visual content is created equal:

• Interior Design Photography: Editorial, styled, and detail-rich
• Architectural Photography: Focused on form, light, and structure
• Hospitality Video & Photo: Experience-driven and emotional
• Real Estate Media: Fast, wide-angle, listing-focused (not ideal for brand storytelling)

We help you identify what kind of content aligns best with your brand goals—and build a visual plan that integrates both stills and video.

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How We Guide the Process

Our creative direction process applies to both photo and video:

1. Vision & Strategy – Who is this for? What do you want it to do?

2. Story Discovery – What values, emotions, or storylines need to come through?

3. Creative Direction – We shape visuals, pacing, tone, styling, and format across both mediums

4. Pre-Production – Shot lists, timing, casting (if needed), music tone references, lighting plans, etc.

This upfront planning ensures consistency across every frame—photo or video.

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Questions to Ask Before You Book

• What do we want this media to accomplish?
• Are we prioritizing web visuals, social, press, or all of the above?
• What's the long-term vision of our visual representation?

Questions to Ask Your Photographer/Videographer

• Do you handle both photo and video?
• What’s your approach to storytelling across both mediums?
• From what you've learned about our business, what would you recommend for us to do?

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PART 2: Collaboration + Production

Cost-Sharing: A Smarter Way to Budget

Whether you're commissioning photos, videos, or both—cost-sharing allows multiple collaborators to license the final media.

This is especially useful for:

• Builders
• Interior Designers
• Architects
• Agencies
• Surface/fixture brands

We organize licensing and deliverables per party so everyone gets what they need.

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How We Price (and Why We Use Day Rates)

We price photos and videos separately but on the same principle: creative flexibility.

• Photo: Half-day/full-day rates with a rough image range based on prep and flow
• Video: Custom per-project pricing based on the story arc, shoot length, and editing needs

Combining both? We’ll structure the schedule and crew accordingly.

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What to Expect On-Site

On shoot day, our crew is small, experienced, and collaborative.

• For photo, we focus on angles, styling, and lighting
• For video, we consider pacing, camera movement, and story beats

We coordinate both shoots so they work together—not compete for time.

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Styling Tips: Why We Recommend a Stylist

Styling plays a major role in both photography and video. To make the most of your shoot, we strongly recommend hiring a professional stylist.

Stylists understand how to:

• Prep and polish every space for camera
• Source or supplement objects that elevate your brand story
• Coordinate with our team ahead of time on logistics and shot flow
• Ensure consistency and intentionality across frames

They’re one of the most valuable partners on set—and often the difference between good and great content.

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PART 3: After the Shoot

What Happens in Post-Production

Photo Editing

• Color grading
• Straightening, cropping, consistency

Video Editing

• Story structure
• Music and sound design
• Transitions, pacing, and mood

Video post also includes:

• Voiceovers (if applicable)
• Music licensing
• Title cards and logo animations (if needed)

How You’ll Receive Your Files

We deliver everything via Dropbox:

• Photos: High-res and web-optimized JPGs
• Videos: HD or 4K files formatted for web, reels, banners, etc.

Everything is clearly labeled, easy to download, and ready to use.

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PART 4: Making the Most of Your Media

Want to Get Published or Launch a Campaign?

We help with both.

• For press: We'll capture clean, editorial shots and format files to match submission guidelines.
• For campaigns: We'll plan usage from the beginning, tailoring both photo and video content for hero sections, reels, and ads.
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How to Maximize Your Media

One project can be used across many platforms:

• Case studies on your website
• Instagram reels + carousels
• Email newsletters
• Awards submissions and lookbooks
• Paid ads and press kits

We build visual libraries, not just one-off shoots.

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Final Thoughts

Whether you're a design studio, builder, hotel brand, or agency partner—our job is to create visuals that feel as intentional as your work.

Photo or video, we start with your story—and shape everything to reflect it.

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👉 Book a discovery call to talk through your next project.